Today’s newspapers were flooded with Rajiv Gandhi’s birth anniversary ads. The papers were covered with colored, black and white, half page and smaller ads, many of which adjacent to each other. The cost of such ads is estimated between one crore and four crores each depending upon the factor if created by some private ad agency or by the Directorate of Advertising and Visual Publicity (DAVP). DAVP coordinates the advertising needs of different government departments.
The inflation rates in June 2012 were 7.25 per cent and in May, 7.55 per cent. A Thomson Reuters poll of 24 experts had median projection of the inflation rates as high as 7.37 per cent. But the inflation rates (measured by Wholesale Price Index) in July remained lower than expected. The Reuters poll predicted inflation rates to be in a tight range of 6.90 per cent to 7.59 per cent which is the narrowest polls since January.