Government Wastes Crores On Rajiv Gandhi’s Birth Anniversary Ads – Dailyjag

Government Wastes Crores On Rajiv Gandhi’s Birth Anniversary Ads – Dailyjag.

Today’s newspapers were flooded with Rajiv Gandhi’s birth anniversary ads. The papers were covered with colored, black and white, half page and smaller ads, many of which adjacent to each other. The cost of such ads is estimated between one crore and four crores each depending upon the factor if created by some private ad agency or by the Directorate of Advertising and Visual Publicity (DAVP). DAVP coordinates the advertising needs of  different government departments.

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